GDC 2024 is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Free-to-Play Summit: You're Probably Wasting Money on User Acquisition

Angus Lovitt  (Co-Founder, Kohort)

Location: Room 2006, West Hall

Date: Tuesday, March 19

Time: 2:10 pm - 2:40 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Free-to-Play

Format: Session

Vault Recording: Video

Audience Level: All

Never short of an opinion, Angus Lovitt (former VP of Marketing at King) boasts over 20 years of experience in performance marketing, having overseen investments of billions in the free-to-play industry. Using more examples backed with real data than you can poke a stick at - he will take you through the macro issues of marketing investment and explain why these days he is often advising F2P companies to spend less on UA. This presentation is not about optimizing campaigns; instead, it delves into the broader issues surrounding marketing investments. It is designed to resonate with C-level executives and elite marketers alike. Angus will also share a list of infuriating mistakes made by free-to-play companies in their marketing endeavors. Expect unfiltered, thought-provoking controversy. Angus has collaborated with companies such as King, Small Giant, Niantic, Pixel, Space Ape, Second Dinner, and a myriad of gaming startups. As the co-founder of the predictive analytics firm Ramp, he has conducted due diligence on most well-known free-to-play businesses.


You will be inspired to think more holistically around marketing investment and recognise the times it may be better to sink more money into product rather line the pockets of advertising networks.

Intended Audience

This lecture is for gaming executives, performance marketers that want to understand better how their role relates to wider business success. Attendees should already have a solid grounding in the basic concepts around performance marketing.

Connecting the Global Game Development Community

GDC Vault icon
Game Developers Choice Awards icon
Independent Games Festival (IGF) icon icon