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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

How to Craft an Ever Expanding Franchise: The 'Dead by Daylight' Horror Universe

Rose Li  (Senior Product Manager, Behaviour Interactive)

Rebeca Polo Garcia  (Senior Brand Manager, Behaviour Interactive)

Location: Room 2010, West Hall

Date: Thursday, March 21

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

'Dead by Daylight' boasts more than 50 million players both globally and across all platforms. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. Now that 'Dead by Daylight' is recognized as the Hall of Fame of Horror, the franchise expands by partnering with other entertainment companies in video games, comic books, movies, and more.

During this talk, the attendee gets different perspectives on how the speakers proceed when selecting the brands they welcome into their world, and how they proceed when they license 'Dead by Daylight'.


Attendees will get a glimpse behind the scenes of how 'Dead by Daylight's' Horror Hall of Fame came to be, the complications and takeaways from incorporating established licenses into a budding brand, and how it came to strengthen, mold, and benefit 'Dead by Daylight's' evolution into its own powerhouse franchise.

Intended Audience

This talk is suitable for anyone in the gaming industry who is in the process of building a brand or is simply curious about the process of signing licenses and prioritizing licensed content roadmaps. This includes, but is not limited to, product managers, brand managers, biz-dev managers etc.

Connecting the Global Game Development Community

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