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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

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Monetization Strategy: You Should Have Started Yesterday (Presented by Community Clubhouse)

Martine Spaans  (Owner, Tamalaki Games)

Ben Kvalo  (Founder and CEO, Midwest Games)

Gemma Doyle  (Co-Founder & CCO, SurgeROI)

Sourabh Ahuja  (VP Engineering (Tapjoy Offerwall), Unity)

Location: Room 2020, West Hall

Date: Tuesday, March 19

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: Video

Audience Level: All

Community Clubhouse

Join this panel discussion for game monetization ideas and insights. Learn diverse monetization options across various game genres and platforms, catered to indie developers and AAA studios alike. From free-to-play models to subscription services, discover innovative strategies to effectively monetize games while ensuring player engagement. Gain familiarity with segmentation methods and concepts, enabling tailored monetization strategies, and understand how successful monetization drives positive outcomes for players and studios. Don't miss out on uncovering the secrets to creating financially successful and player-friendly games in today's competitive gaming landscape.


Panel Members will share their Monetization and Segmentation experiences and strategies. They will review the challenges, successes and pitfalls.

Understand Monetization Options by Player, Genre and Platform.

Innovative Monetization Strategies: Discover creative in-game and outside game monetization strategies to diversify revenue streams and enhance player engagement without compromising user experience.

Building Deep Customer Relationships: Learn the importance of fostering deep 1:1 relationships with VIP players, and explore techniques for increasing customer loyalty, satisfaction, and lifetime value.

Discuss Pros and Cons of Revenue Generation Concepts: In-App Purchases, Loyalty and Rewards, Advertising, Subscription, NFTs

Consultative Approach to Revenue Optimization: Understand the role of consultative approaches in revenue optimization, and learn how to leverage expert guidance to optimize Revenue and Player Satisfaction.

One Size Does Not Fit All: Understand how Strategies differ by Platform, Genre and Studio Size
By focusing on these key takeaways, attendees can gain actionable insights to drive revenue growth and enhance VIP management strategies within their gaming businesses.

Intended Audience

Audience members are passionate about Gaming and Player Experience. They will be open to new Monetization ideas and insights. They will be familiar with Monetization Options across a variety of Game Genres and Platforms. The Audience will be prepared to explore valuable insights from Gaming veterans with experience ranging from Indie to AAA. Members should also be familiar with basic to advanced Segmentation methods and Concepts. They should also realize great games have great Player and Studio outcomes.

Connecting the Global Game Development Community

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